#TakeTheStage with adidas London 2012 Olympics Team GB Kit
For the first time in the history of the Olympic Summer Games, a top fashion designer has teamed up with a leading sports brand to design competition wear for both the national Olympic and Paralympic Teams.
adidas, which has designed and provided performance enhancing kit to Team GB since 1984, approached Stella McCartney to ensure that British athletes at London 2012 don’t just have the best performance kit but the most stylish too. As a result, adidas will continue to develop the most innovative technical products available with the creative design input of a British fashion icon
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