Your Filed! The Stylfile by Apprentice Winner Tom Pellereau
The Apprentice 2011 winner Tom Pellereau, has unveiled his first business project since taking the title last year; a range of curved nail files. He came up with the design in 2005 but Lord Sugar was keen to redevelop the idea. The Stylfile collection, the S-file, S-buffer and an “emergency” S-file, feature a curved design that “allows for easier filing and creates a smoother, curved finish”. Tom was recently seen on ITV1‘s Daybreak programme introducing his new product and talking about life after The Apprentice.
Tom’s Stylfile range was launched in-store in Sainsbury’s on March 19th and is available to buy at Amazon from April 1st 2012.
The Stylfile collection
With two different abrasive sides, the S-file is the two-step nail file that shapes and smoothes the nail.
A 4-way buffer designed to follow the nail bed curve, creating a long-lasting shine without the need for varnishes.
A combination of the S-file and S-buffer design, the pocket-sized invention is a mini file and buffer.
As seen on The Apprentice
Tom said: “Since the Apprentice final I’ve been working night and day to create the Stylfile Collection.
“Working with Lord Sugar and benefiting from his experience in retailing, manufacturing and marketing has been invaluable. It has been the experience of a lifetime, and seeing my product on shelf is a dream come true.”
Lord Sugar said: “Tom has worked diligently this past year at developing the Stylfile and getting it to market. He’s done extremely well at turning a very good concept into three excellent products and getting them stocked with some of the biggest retailers in the country.
“There’s been a lot of interest from my followers on Twitter asking me what Tom is up to. Well, now they know.”